5 2021 Predictions Gone Wrong

Not all predictions are correct. Some are just… well, predictions.

Predictions are everywhere before a new year starts - from the color of the year to fashion to fortune.

And marketing is no different.

So, every year, marketers show their other side - they try to be a psychic and predict what the new year will look like.

Same as other fortune-tellers, some marketers’ predictions come true but there are also wrong predictions.

Here, I’ll cover 5 2021 predictions that marketers got wrong.

1. Facebook will be obsolete.

This news is not new. And what is more alarming is that Facebook’s audience is aging. According to a >recent study, Facebook is just #6 in Gen Z’s choice of social media platform.

But hold your horses, everyone. Facebook isn’t going down without a fight. Actually, the platform remains the most popular social media platform worldwide according to this post.

So, this 2021 prediction hasn’t come to life, yet.

2. TikTok will reach its peak.

TikTok is still climbing the ladder - and is yet to reach the peak. Not in 2021, at least.

No doubt. TikTok is popular with a remarkable number of 1 billion users. But some businesses are still wary of them. So, it launched TikTok for business.

But as far as reaching its peak - not yet for 2021.

But that’s a good thing right? TikTok still has room for improvement.

3. TikTok will be #1 for influencer marketing.

Despite its popularity, TikTok fell short of being the number 1 for influencer marketing.

Influencer marketing is the most popular trend having the biggest impact and ROI in 2021. But TikTok is just ranked #2 according to this survey. The first is Instagram.

Will TikTok be #1 this year? Let’s wait and see.

4. Audio chat rooms will yield huge ROI.

Who hasn’t heard a podcast? What about Twitter Spaces? Maybe a lot - which proved that marketers - who previously predicted audio-based content will have a huge ROI last year - were wrong.

But there’s a good KPI about them - high audience engagement and brand awareness.

So, notwithstanding the ROI prediction, business owners and marketers can still use audio chat rooms. And they are still worth it.

5. Remote events will be archived.

In 2021, many people thought of going back to the office and all face-to-face events. Sure, the government and the media also predicted the official return of employees to their respective workplaces. Hence, the prediction of saying goodbye to remote events.

But lo and behold! Remote events are here to stay.

According to statistics, 51% of organizations are considering the hybrid work setup. This just proves that this prediction is a little immature

Predicting what the new year will look like is not an easy task. It involves research, statistics, analysis, and experience.

Predictions will help us to plan and get ready for the new year. But don’t let it sway you on the path that you want to follow.

My take is just to plan and adjust accordingly.

If you or someone you know needs to plan the year ahead with marketing experts, feel free to contact us here at Shizzle Marketing.

7 Social Media Trends and Predictions for 2022

We are fast approaching the last quarter of 2021. Aside from reviewing your plans and strategies for this year, this is also the time to plan and strategize for the next year.

Let us help you plan and strategize for next year with these 7 social media trends and predictions for 2022.

1. Social media will be a shopping platform.

Since the pandemic happened, the virtual world has been busy as a bee. People have been looking for all the channels to do their stuff - especially shopping. Because of this, social media emerges to be a shopping platform for many.

According to Statista , 79 million of the US population are social media buyers. This will increase to 108 million by 2025.

2. The popularity of short-form video content will increase.

We know who started it - TikTok. And so all the other social media platforms are following. Instagram for example has Reels, IGTV, and Stories.

The hype on short-form video content will continue. According to this article, 82% of internet traffic will come from videos. Hence, the question of whether to continue blogging or not.

3. Facebook will remain on top - for 2022, at least.

Facebook remains and will continue to reign as the most used social media platform in the world. It will continue pursuing its strategies for the best mobile user experience there is.

A lot of new social media platforms have popped up but the big players will stake their claim on the top spots for 2022.

4. More short (aka bite-sized) content for everyone.

According to statistics, an average person spends a whopping 145 minutes on social media every single day. But according to Time , people’s attention span is capped at 8 seconds - which is shorter than a goldfish.

Taking this into account, content should be bite-sized in order to hold a user’s attention.

5. The rise of augmented reality.

The augmented reality market is still a baby today. So, It will gain momentum in the coming years. So, in 2022 watch out for it!

Social media platforms are in AR this early - like Snapchat and Instagram.

6. Prevalence of user-generated content.

User-generated content is no joke. More and more businesses are incorporating this in their strategies. Why not, right? There are a lot of statistics proving its importance.

So, if you’re not yet acclimated to it, better prepare yourself for next year.

7. Social media is becoming a part of daily life.

The term “social media” is not a new name. But people still look it up actively.

Also, the number of social media users is growing along with the time a person actually uses it.

I hope this will help you with all your social media planning for next year. If you need help in planning and/or strategizing your social media content or marketing, hit that chat button and a social media expert will be happy to answer your questions.

What do you think of these trends and predictions? Let me know your thoughts by leaving a comment.

Do you have any other predictions for 2022? Share them below.

Are you an owner of a small local business looking to market your business?

Here are two free, widely used, and well-renowned ways to market your business: 1. Facebook Events 2. Google My Business (GMB)

Let’s discuss how you can use these two platforms for your local marketing needs in this blog.

How to use Facebook Events

Facebook isn’t just about going international - it can also help you connect with your local audience.

Currently, Facebook has Events Events Near Me where users can see and search what’s happening within their area based on certain categories like music, fitness, and more. Users can also see online events and events happening on a particular date.

You can promote your events on Facebook by posting to the event page, inviting people to the event, and control who sees your event.

This platform has a lot of flexibility and options, too.

Share promotions locally

Does your business have a sale going on? Promote it on Facebook Events.

Use it to share your event - be it online or face-to-face.

Boost it with ads

Not much audience? Get the help of Event Ads to boost your event’s visibility, increase awareness, and sell more products or services.

Find a partner

You can also find a local business to partner with. Once you have one, create a co-hosted event to make both of your audiences aware of the collaboration.

One tip: Choose a partner that complements your product or service.

How to use Google My Business (GMB)

Show up on Google Search and Google Maps by going to Google my Business. Complete the registration process and voila! You can be in front of customers looking for your brand or similar products or services.

Use enticing photos, videos, and texts to promote your business - just like the store signage of traditional brick-and-mortar businesses - only on an online platform.

Tip: Make sure to optimize your GMB account to be the first on the list.

Display contests, promotions, and sale

Create an “Offer” post on GMB to display contests and promotions your business offers.

This will encourage people to physically visit your shop or your landing page to engage and convert to be your buyer.

Share new and exciting things about your business

Do you have an announcement? Post on “What’s New” and let your audience know. You can also post blog content.

Did your opening hours change? Are you looking for new employees? Are you closing earlier on a weekend? You can announce all of these and more on GMB.

Event announcements

Are you throwing a pajama party over the weekend? Highlight your events on GMB.

Business posts are great for sharing events like community fundraisings or virtual wine nights. People around your area will see your events which will increase attendance.

Your business goes local

Targeting is a tough one. You often have a wide variety of selections.

But you have to be laser-focus on your target.

Simplifying your audience from an international to a local audience may be the first big step for your business to be known globally.

So, the next time you think of marketing your business, think about going local first. And implement the tips above to maximize Facebook and Google My Business for your marketing needs.

And for all things marketing, follow us on all our social media channels.

For your questions, comments, and suggestions, let us know by sending us a message or leave a comment below.

5 Facebook Ad Misspends You Might Be Doing

What’s the best way to market? Advertise!

In advertising, you control everything - from the content to placements, from the images to the time to publish, from the animation or lack thereof, and many more.

...because you paid for it.

And what’s the most popular social media platform nowadays? Still unbeatable - Facebook!

With 2.8 billion monthly active users as of January 2021, where else can your audience be hiding, right?

So, what’s the best way to market your products or services?

Facebook advertising!

In November 2007, Facebook Ads was introduced.

It has been 14 whopping years. It has gone through a lot.

Advertisers did, too.

Now that Facebook ads are prevalent and (seems) easy to use, it’s so easy to make mistakes that may seem simple… but may cause your ad campaigns to fall through.

Today, let me list down five Facebook ad mistakes that may cause you to trifle away.

1. Not choosing the right objective

Creating an ad campaign might be confusing. One point of confusion is optimizing your ad campaign for the right objective. Choosing the appropriate objective is a major step towards the success of your campaign. Make sure to choose your objective wisely - whether you need it for brand awareness, reach, traffic, lead generation, or conversions, be clear with it.

2. Failing to set proper budget controls

Budget control is a good way to keep your wallet at bay - especially, those seasoned advertisers. But newbies can be confused.

The daily budget helps in the consistency of daily spending. While lifetime budget helps in optimizing your budget towards your goal.

3. Un-optimized audience

Your audience should also be optimized. Did you know that if you have a small audience, you’ll pay a higher CPM (cost per thousand impressions)? Map your audience logically but be careful not to narrow them down so much. A good ballpark should be anywhere between 2 to 40 million users.

4. Overlapping audience

Just because you already optimized your audience doesn’t mean there are no overlaps.

A user falls into multiple different targeting options. And by creating different audiences, you can reach this user multiple times. This can easily create ad fatigue.

This can be avoided by the new “Audience Overlap” tool.

5. Lack of nurturing the audience funnel from the top to the bottom

Your campaign should nurture the audience at each step of the funnel. You have to create campaigns that are complete with follow-throughs. If you start with brand awareness, you can follow through with ads that have a clear call to action.

Spending your hard-earned bucks should be worth it - even in advertising. A good ROI (return on investment) is what all business owners aim for, right?

Are there any mistakes that I missed? Let us know in the comments. Furthermore, if you need more tips and tricks in all things marketing, seek advice from your marketing experts here at Shizzle Marketing.

Source: Facebook Ads