6 Essential Holiday Marketing Campaign Checklist

Take advantage of the coming holidays to skyrocket your sales.

Holidays are coming and so are people’s wallets. So, don’t miss your chance to sell your products and  services to the public.

We readied a checklist for you

1. ‘Holidize’ Your Website

Set a festive mood on your website. You can change your website’s colors to tap users’ happy emotions. Bring out those cheerful banners and designs.

Visitors will stay longer on your website if they feel your jovial mood and join your enthusiasm.

2. Reinvent Your Email Campaign

A festive email campaign is a must. You might have an active email campaign BUT it’s not a holiday-themed email. So, create one.

3. (Ab)Use Social Media

Use and abuse the powers of social media. Especially when people are at home, are using their mobile phones, and are scrolling through social media accounts.

4. Think of Contests

Have you seen a brand that has no give-away contest of some sort for the holidays? Brands know the importance of the holiday season so should you.

5. Post Gift Ideas

There are some who will wait until the last minute before going shopping. So, go ahead and post those gift ideas and inspirations for everyone to see.

6. Take Advantage of PPC (if you have a budget)

PPC or pay-per-click is a paid online advertising model. It’s a great way to extend your reach and tap on a wider range of potential customers… given you have a budget for it. We all know the power of social media - so, one way of optimizing it is through paid advertising.

Summary

There will be different offers and discounts from various brands left and right. So, it’s crucial for you and your team to think of your own for your business.

Plan early so you can spread the word as early as possible. This applies to all holidays and exciting seasons all year round. Would you like help in setting up marketing campaigns that suit every date on the calendar? Hit that reply button or send us a message today. We’re happy to help you.

Topic Wheel: A Free Content Marketing Strategy For You

Content is king.

How many times have you heard this? Maybe many times... that you think it already lost its essence, right?

Wrong!

As Google and other social media algorithms evolve, content is - still and indisputably - the king.

Today, I will share a free content marketing strategy that you can use for your business, brand, and clients.

It is called “Topic Wheel”.

Topic Wheel is not new. It’s all over the place - I mean, the internet. But I have never seen a lot of people apply this. It’s also not my original concept. It’s all thanks to Dennis Yu and Mark Lack who first introduced this concept.

So, I’ll be sharing this today so you can (hopefully) find value in it, use it, and share it with others, too.

Let’s get on with it. .

What is Topic Wheel?

The Topic Wheel is a great help in content creation, curation, and content marketing.

It is a graphical representation of the topics you want to talk about - on your site, blog, and/or social media accounts.

Why is the Topic Wheel important?

The Topic Wheel will help you concentrate on topics that matter to you - you just have to look at them. It will also eliminate the need to research topics to create or curate content. Using Topic Wheel, you can easily look at the social media channels of influencers, leaders, and/or brands that matter to you. Then, you can curate or create content based on these. You can use the Topic Wheel as a basis for what you’ll post.

How does Topic Wheel help in content creation?

Topic Wheel gives you a general idea of what should be on your site, blog, and/or social media. It also provides you with thought leaders or influencers whose content appeals to your audience. Thus, curating content is easy.

Now that you know the rationale behind the Topic Wheel, let me show you how it works.

Here’s how to do it on your own:
1. Place your picture (or your brand’s or business’) in the middle.
2. Choose 6 topics you want to talk about. For personal branding, you can choose 3
personal topics and 3 professional topics.
3. For each topic, choose the top 3 thought leaders, influencers, or brands that are close to
you and are appealing to your audience. You must choose leaders that you have high
regard for, you mostly agree with, and are highly credible for you.
4. Collect their pictures, draw the Topic Wheel, print it, and display.
5. That's it!

Easy, no?

Now, you know how to create your own Topic Wheel.

If you’re not yet sold with the idea of Topic Wheel, let me discuss a little bit about the Content
Marketing Funnel - Awareness, Engagement, Conversion - that the Topic Wheel targets, too.

The content marketing funnel has 3 levels - awareness, engagement, conversion.

The Topic Wheel also has 3 levels - you, the topics, the leaders.

Let me explain further.

First, your influencers will target the awareness part. When you follow these influencers or join groups related to them and share their content, their audience will notice you. Hence, the awareness part.

Next, your topics will cover the engagement part. These topics are the things you will talk about and share with your followers in the form of content. Hence, the engagement part.

Lastly, the picture in the middle of the Topic Wheel will take care of the conversion part - YOU. You are your brand. You’re the seller and people buy from people. Hence, the conversion.

Topic Wheel is a great tool to help you.

BUT I am in no way stopping you from doing what you’re currently doing.

All I’m saying is using Topic Wheel will give you direction when it comes to your content.

If you find this helpful, go ahead and create your own. Here’s a template for you to start with (Canva). Should you need any further help, don’t hesitate to let us know by contacting us here.

And if you want to learn more about Topic Wheel, don’t hesitate to research further or ask away using our chatbox and one of our content marketing geniuses will reach out to you.